We made sure that we had a platform in place to reach them wherever it was convenient,” says Bongiovanni.

“When we started ‘Met Opera on Demand,’ that technology was our bridge to the audience. The Met Opera has always embraced technology and had already laid the groundwork to reach its audience on mobile, web, and TV before 2020. But we have the opportunity now to welcome in everyone who has reached out to us in this time and think about creative ways to keep engaged.” A TREASURE TROVE OF ARCHIVAL CONTENT “What we want more than anything, and I think our audience wants more than anything, is that we return to performing on our stage, hopefully as quickly as we can.

It’s changed the game in some sense for us,” says Mia Bongiovanni, Assistant General Manager of Media at the Metropolitan Opera. It has completely expanded our audience in such wonderful and exciting ways. “The combination of the arts and technology is pretty powerful. For the Met, rising to the challenge of the past year has meant using video to unlock new ways to engage fans, monetize content, and grow its audience, even with its entire performance season cancelled. So what happens when that connection is broken? Can it be made in other ways?Īnswering those questions takes creativity, which, fortunately, performing arts organizations have an abundance of.

An audience’s enthusiasm pushes performers to new heights, which only intensifies the audience’s reaction. There's a special connection between performers and their audience, an almost electric energy that flows between them.

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